Not only do I believe our beef jerky is the greatest-tasting jerky of all time, I believe in trying to become ‘The G.O.A.T.’ of whatever you do.
— J.R. Towe

The G.O.A.T. Beef Jerky Company began as a hobby. Our founder received a dehydrator for Christmas and started experimenting with different jerky recipes until he perfected the texture and flavor. In need of some test subjects, he shared his jerky with friends and family. They gave rave reviews and asked where they could get more – oblivious to the fact the jerky was homemade.

After a few years, he decided to take his taste tests one step further, so he ordered packaging from Amazon. Very proud of the new look, he decided to send a sample to an old friend. The conversation that followed started it all.

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Needless to say, the thought of his beef jerky available for everyone to enjoy was an exciting prospect. But soon enough, thoughts of doubt and failure took over, causing him to dismiss the idea altogether.

After all, he had a great job with a great company – a place he’d worked for nearly 20 years – and he knew building a business from the ground up would be a massive undertaking for one person. Giving all that up to chase a crazy dream seemed too big a risk to take.

One day, a friend asked him why he wasn’t selling his jerky. After explaining everything it would take to make it work – and everything that could go wrong – his friend asked, “But what if it could work?” The same day, he came across an Erica Jong quote: “If you don’t risk anything, you risk even more.” That’s when he realized he’d given up before he even started. He put in his two weeks the very next day and began working on a plan to build The G.O.A.T. Beef Jerky Company.



You want to buy some jerky now, don’t you? Of course you do.